Business and executive portraiture and headshots: who are you?
A word about business and executive portraiture and headshots: What turns your company into an individual is you. It’s been said that life is made of a series of relationships. Nowhere is this more true than in business. It’s through establishing oneself as a person, not just a faceless organization, that great relationships are made. Here’s where I insert a pitch for my business.
But it’s true, all kidding aside, that your image, and I mean that literally, is where your clients, or share holders, or whatever, often first see “you”. Or in some cases, will ever see you. So, obviously, you want your image to represent you well. You want your image to tell as much of a story—a still image can, about you, your brand, your philosophy, etc.
You want a photographer that will connect you, your image, with the company you represent. Will you and your organization be best represented if your image shows you on the factory floor, or behind a desk, or with a modern nondescript background? All of these things come in to play. What’s in the image other than yourself often is taken for granted. But it’s not only you but the ambience around you that sets the mood.
Something as simple as a solid white background sets a mood. Regardless, a mood is going to be set. So, as it is said, choosing not to choose is still a choice. The point? Well first, hire a good photographer. Hire somebody that takes these things in to consideration. And second, keep these things in mind yourself. If you hire me or anyone else tell us what you have in mind. If you don’t know what you want, but you know something about what you’re trying to achieve, express that. And, if you just don’t know period, that’s ok too. A good photographer, with an artistic intuition, should be able to deduce some of these things through experience.
So the take away is simply to keep in mind the importance of your image. And that your image can be portrayed in a way, in the language of photography, that tells the viewer something about you and your organization. This doesn’t need to be an elaborate set up. A simple choice of background in studio can be the difference. A choice of color or texture or line. Anyway, that’s it for this one. Thanks for reading!